The first exposure I had to the Mandela Effect was watching a video about The Berenstein Bears. Various people were commenting that the books that they grew up reading were called The BerenSTEIN Bears, but now the books were titled The BerenSTAIN Bears. It wasn’t just the new copies that were being printed either. Google searches revealed nothing except the A spelling, including the Wikipedia entry. I had never read these books as a kid; indeed, I had never even heard of them. So, I didn’t think too much about the issue.
However, it wasn’t long before I came across more videos being posted on YouTube about this phenomenon. Vloggers started posting videos about all sorts of things- books, movies, product names, celebrity names, the map of the world- that had suddenly and inexplicably changed. The Mandela Effect had quickly gone well beyond the Berenstein Bears. After watching a number of these videos, I did my own research, both online and on the street, to verify the veracity of the claims presented. What I quickly found was that the Mandela Effect is real, verifiable, mind-blowing, and frightening. If there is anything else happening on Earth at this moment that remotely compares to this, I’d like to know what it is.
What exactly is The Mandela Effect? It is a phenomenon whereby people notice numerous aspects of our physical reality that are different from their memory of those things. These things can be lines from a movie, a book title, the name of a shampoo, or the map of Asia. People have known something to be a certain way for their whole life, perhaps many decades, and then suddenly they wake up, look around them, and see it is different. This awareness is startling and unsettling.
There are now hundreds, perhaps thousands, of examples of the Mandela Effect that have been catalogued. Facebook groups and YouTube channels devoted exclusively to the cataloguing of effects have been established, as well as discussion groups. The following is a very brief list of some of the more obvious Mandela Effects. New ones seem to appear almost daily now.
- The map of the world.
We humans are now, apparently, inhabiting a completely different planet from the one I grew up on. I say this as someone who has spent his entire life studying maps and atlases. I have a very good grasp of world geography. I know (knew) the shapes and sizes of the continents and countries and their relative placement. The maps that I now encounter when I open an atlas, a textbook, or google maps are nothing like the world as I remember it. South America has now shifted 2,000 miles to the east. Panama has become an East-West country instead of North-South country and the canal now cuts Northwest to Southeast. Cuba has doubled in size, moved a thousand miles to the west, and now practically touches the Yucatan. Florida has shrunk. Denmark now juts up between Norway and Sweden and is much, much further north than it was before. Spain has shifted westward. Italy now points in a southeasterly direction, instead of southward. Sicily has moved northwestward about 500 km and now touches the tip of Italy.
Moving to Asia, Japan has moved westward and is now much closer to Korea and China. It is far less elongated than it used to be. Australia has moved at least 2,000 km northward to the point that it now almost touches Papua New Guinea and has become part of Asia. This is just a partial list of geographical Mandela Effects. Readers, feel free to investigate this for yourselves, especially if you had an interest in geography as a kid.
Before I move on to some other notable effects, it must be emphasized that this is not a matter of a mere handful of maps being changed, nor is it just the new maps. A search online of old maps, or even a glance into an old atlas printed 30, 40 or even 100 years ago, will show the same bizarre shifting of landmasses. In other words, it is reality itself that has shifted. I have gone into numerous libraries and bookstores since I began investigating the Mandela Effect and have verified this for myself.
2) Lines from movies.
A) This list keeps growing all the time. Everyone over the age of 40 remembers the famous line from Forrest Gump, “Life is like a box of chocolates.” This has changed to become “Life WAS like a box of chocolates.” Again, this is not just evil google tinkering around with online versions of the movie. Your dusty old VCR copy will now have the updated version with “Was like a box of chocolates.”
B) The famous line from the film Field of Dreams, “If you build it, they will come,” has now become, “If you build it, HE will come.”
C) In the movie Jaws, Roy Scheider now says, “YOU’RE going to need a bigger boat,” instead of “WE’RE going to need a bigger boat.”
D) The evil queen in Snow White now says, “MAGIC mirror on the wall, who’s the fairest one of all?” instead of the famous incantation, “MIRROR, mirror, on the wall….”
E) From the 1984 movie Purple Rain, Prince now begins the film by gazing at at the audience and announcing, “Ladies and Gentlemen, we are gathered here tonight to GET THROUGH this thing called life.” WTF? The line was, of course, “Ladies and Gentlemen, we are gathered here tonight to CELEBRATE this thing called life.”
3) Book titles
A) The famous Anne Rice novel Interview with A Vampire has shifted to become Interview with THE Vampire. By now, hopefully you’ve noted that the new lines in movies and new book titles don’t sound quite right and are often nonsensical.
B) The Berenstein Bears have now become The Berenstain Bears.
C) Oscar Wilde’s famous novel The Portrait of Dorian Grey has now shifted in this reality to become The Picture of Dorian Grey.
Let me take a short digression here to relate an experience I had six months ago when I traveled to Phnom Penh for a weekend. I had been doing a lot of online research about The Mandela Effect, but I wanted more physical evidence. To that end, I ventured into the biggest and best bookstore in the city to have a look around. I walked over to the fiction section and searched for Oscar Wilde. When I pulled the copy of The ‘Picture’ of Dorian Grey off the shelf, my hand was shaking and my heart was pounding in my chest. Here was the hard evidence and it was undeniable. I mean, c’mon! The ‘picture’ ? It doesn’t even make sense! The story revolves around the portrait, hence the title.
To continue with my research, I walked a couple of blocks to a used book store. The friendly owner informed me that he had a large selection of used children’s books. I found four old copies of the BerenSTAIN Bears. The owner was unfamiliar with the books, but when an elderly woman walked in, he introduced her to me and said, “She’s the one to ask about children’s books.”
Our conversation went something like this:
Me: “Hello, are you familiar with the Berenstein Bears books?”
Friendly woman (FW): “Well, I should be. I was a librarian for 40 years!”
Me: “Excellent! So, let me repeat the title, if I may. The books are properly called The BerenSTEIN Bears, yes? ”
FW: “Yes, they are.”
Me: (Showing her the books that I was holding, with the alternative spelling) “Well then, what do you make of this?”
FW: “What….? Well…… I’ll be damed! (Laughing nervously)
Me: “How do you explain that?
FW: “Well, I guess I must have remembered incorrectly.”
At that point, I tried to impress upon her that it was not the fault of her memory that the title had changed. I suggested that something far more mysterious and creepy had happened and that she should investigate something called The Mandela Effect when she got home.
But here’s the rub when it comes to introducing people to this topic: It’s nearly impossible to discuss it without sounding like a loon to people who are unfamiliar with it. I’ve tried, tentatively, to broach the subject with a few of my close friends. What I try to do is find something they know well, whether it’s maps, movies, books or consumer products,and then point out anomalies. It they say, “Yeah, that doesn’t sound right,” or “Yeah, that’s not the way I remember it,” then I tell them they should do further research themselves.
4) Consumer products
There are now dozens, and perhaps hundreds, of Mandela changes with consumer products. The one that nailed it for me was Bragg’s Apple Cider Vinegar. I’ve been using Bragg’s products for 30 years. I have read their books. Their names are Paul and Patricia Bragg. Their smiling faces adorn all of their products. I also used the Liquid Amino Acids. So, I’m quite familiar with who they are and their company. And then, whammo! The Mandela Effect struck. The company is now called ‘Bragg.’ Every week when I go to the Western and health food market, I see ‘Bragg’ Apple Cider Vinegar and it never fails to send a shiver down my spine.
5) The human body
According to many Mandela Effect researchers, the human body itself has undergone a transformation in this new reality. The heart has now shifted to the center of the chest and the stomach has moved a number of centimeters to the left. All anatomy charts now show this new configuration.
The preceding list was meant to only be a brief introduction to the Mandela Effect. The list of effects is long and continues to grow. The big question is WHAT IS THE MANDELA EFFECT? There are a number of theories floating about, all purely speculative at this point.
The first theory is that a certain percentage of humans now alive have relocated, somehow, to this new ‘Earth’ from an old Earth that was destroyed in a cataclysm. Our residual memories from the old Earth are what is causing the so-called Mandela Effect. Perhaps the old Earth was destroyed in an event in 2012.
Another theory holds that we are now in a parallel dimension, an idea that was postulated and expounded on by Nikola Tesla himself. Readers who might wish to research this further can search on ‘Nikola Tesla’s theories on parallel dimensions.’
Yet another theory postulates that we live in a literal Matrix, very similar to the reality presented in the famous sci-fi cult films. Some kind of Artificial Intelligence (AI) can, and does, manipulate reality at its whim.
John Lamb Lash speculates that the Great Mother Sophia, written about in the Gnostic Gospels, and known also as Mother Gaia, is showing her sense of humor by tweaking reality and having a little bit of fun with homo sapiens.
I am neither dismissing nor leaning toward any of these theories at this point. I surmise that in the near future, more effects will manifest, more people will take note of them, and more theories will be put forth to explain it all. However this all shakes out in the end, one thing is clear: Reality is not what we thought it was and things will never, ever be the same.